Holiday Gifts for Spa Customers
Thanksgiving, Christmas or Year End Presents for Massage Clients
Sometimes massage therapists, and other professionals, wonder what to give their best clients at the end of the year. Here are some tips for rewarding loyal customers.
Offer a Black-Friday Special
Sometimes instead of giving away time with a free massage, it makes better business sense, and helps regular clients more, to reward them with an After-Thanksgiving special. Upgrading a regular gift certificate to include a popular add-on is a special way to make a client’s gift more valuable. For example, if a therapist has this offer they might send their clients a Thanksgiving card with a coupon inside for a free gift-certificate upgrade when purchased before December 15. Then when a client orders a full body gift certificate at regular price, the therapist gives them a certificate for a body glow salt scrub treatment as well. Sending a Thanksgiving card is a nice touch that allows the massage therapist to stand out before the rush of Christmas and holiday cards begins.
Give a Free Add-On at the Next Session
Along the same lines as a Gift Certificate Upgrade, consider simply giving a free add-on as a thank you at the client’s next massage session. Massage therapists could offer a free foot and hand massage, aromatherapy massage or other bonuses to regular clients as a thank you. See Dry-Room Spa Add-Ons for additional ideas. Clients like feeling they are appreciated and valued as a customer. A year-end special treatment can go a long way towards making loyal customers feel special.
Holiday Themed Massage Services
One massage therapist, a colleague in Arizona, shared how she adds special services to the menu that are only available during the holiday season. Cranberry chocolate salt scrubs, peppermint herb wraps, aromatherapy massage, or other holiday themed services can be popular, once-a-year treats. Since the treatments are unique to the holiday season, clients who haven’t been in awhile are encouraged to come get a massage. It also rewards regular customers by giving them a little something special they can’t get every day.
Thank-You Cards: Thanksgiving, Christmas or Year-End?
It is a nice touch for a massage therapist to send their clients a card, letter or note during the holiday season. Some massage therapists will send the card around Thanksgiving, thanking the client for their business and using some of the ideas above to promote holiday sales and relaxation massages. Others prefer to send client thank-you cards closer to Christmas as a celebration of all the holiday season entails. Still other therapists send out mailers at the very end of year after the holiday rush is over as a promotion for health and wellness heading into the New Year. Whichever timing is used, clients appreciate a handwritten note in the card and the fact that their massage therapist took the time to send it.
Special Pricing – Pros and Cons
While the potential benefits, and risks, of discounting massage sessions will be explored later many therapists seem to have success by offering special discount prices during the holiday season. Some therapists feel this creates a situation where clients postpone getting massages during the rest of the year, holding out for special prices. Others feel that special pricing may attract new clients who will try the massage and stay throughout the coming year.
What do you think about discounting massages? Join the discussion thread to share your opinion or other ideas for year-end client gifts and rewards!
